Featured work
I’m a UK-based WordPress developer focused on building scalable, commercially effective digital experiences for ambitious startups through to national and international organisations.
I design and build websites and platforms that are coherent, maintainable and reliable, delivering long-term value to businesses and users at any scale or complexity.
My approach combines development, user-focused design, content structure and technical SEO to create fast, intuitive digital experiences. Where appropriate I use AI-assisted workflows for research, wireframing and content refinement, enabling iteration while ensuring decisions remain grounded in human judgement, business objectives and user needs.
Custom themes, templates, and component-based builds focused on performance and maintainability.
Building structured, scalable content and e-commerce systems aligned with business requirements.
Improving speed, clarity, and usability to support engagement and visibility.
Wireframing and visual prototyping to test structure, content flow and user experience before development. Creating and editing digital imagery, graphics and short-form video for websites and digital platforms.
2024 – present
Delivered WordPress-based digital projects including e-commerce sites, online training platforms, and high-end retail websites. Focused on performance, usability, and structured content design, with an emphasis on clean implementation and scalable builds.
2020 – 2024
As Senior Web Developer, I delivered full-cycle WordPress development for a range of clients, from concept through deployment, translating stakeholder requirements into performant, user-focused digital experiences across web and e-commerce platforms that contributed to traffic increases of over 300% across multiple projects.
2020
As Senior Web Developer, I developed WordPress sites for NHS Wales initiatives during a critical period, including COVID-19 support resources for frontline NHS workers and healthcare applications for asthma management in adults and children. Prioritised accessibility, clarity, and information delivery in high-stakes health contexts.
2016 – 2020
Custom WordPress site development for national and international healthcare organisations. Supporting marketing and communications teams with website development, ongoing maintenance, and optimisation across a range of digital projects, including domain, DNS and hosting configuration, e-commerce functionality, technical SEO, performance tuning, security updates, and site audits.
2013 – 2016
Developed digital and print assets for a MedTech startup, supporting the launch of new product lines and contributing to the acquisition of private investment funding. Work spanned WordPress website design and development, domain and hosting management, technical SEO, e-commerce functionality, and site maintenance.
If I’m not in front of a monitor I’ll be on a bike, on the road or on a mountain, and sometimes on a bike in front of a monitor. I’ve even been overtaken by Bradley Wiggins! When bikes aren’t calling to me, two legs are nearly as good as two wheels and I’ll be running. I’ve promised myself I’ll climb the Stelvio one day.